You buy Her flowers after you say “Aren’t those tight jeans uncomfortable?” Jewelry after you’re caught flirting with that buxomed waitress. Somehow, we believe that a gift that smells nice, or is shiny will distract Her. She is not a catfish, nor is She is stupid. If you give Her a bouquet only in response to a screw up, then the next time 1-800-FLOWERS knocks at Her door She will not only remember that you’ve messed up in the past, She will also wonder what the hell you did wrong this time. And jewelry is worse; since it will last forever She is sure to always have a memento of your thoughtless misdeeds.
Don’t misread this; calling FTD to put an exclamation point on an apology is okay, as long as it’s not the only time you give Her flowers. You should absolutely shower Her with flowers and jewelry and the latest Luis Miguel CD but be warned, getting Her a gift should have everything to do with how it makes Her feel and what She should remember, not what you hope She will forget.